Laksharchana refers to the continuous repetition of the name of one’s own Supreme Lord (Ishta Devata). Among the three spiritual paths (margas), it is a core practice within the Bhakti Marga, as it keeps the mind constantly engaged in the name and thought of the Divine. This sacred chanting helps the mind rise above worldly dualities and sanctifies one’s thoughts with divine love. The word Laksharchana itself signifies the chanting of the Lord’s name one lakh (1,00,000) times. More than just a count, it is about immersing the mind in divine bliss, drawing inspiration from the life and deeds of the Lord in His various avatars, and striving to live by those ideals in every moment.

As Bhagawan Sri Sathya Sai Baba says, “Hari Naam Bina Ananda Nahin”—there is no bliss without the name of the Lord. This beautifully captures the essence and spiritual significance of Laksharchana. While the paths of Karma and Jnana Yoga are essential, Bhakti—love and devotion for God—fills the mind with positive thoughts and selflessness. Since the mind is the source and centre of all activity, its purification through devotion makes the path to spiritual knowledge and service much smoother. In keeping with this tradition, Laksharchana is performed in the Sri Sathya Sai Hostel for Senior Boys at the commencement of each academic year. It is customary to begin the new year with this sacred practice, usually held on a Thursday—a day dedicated to the Guru and spiritual elevation.

The event is conducted early in the morning at 6:00 AM, shortly after the new academic session begins. Students gather in the hostel’s dining hall, where each is provided a paper plate filled with akshatas (yellow rice) and a photo of our beloved Swami. As the chanting begins, each student reverently places Swami’s photo on the plate and, with each name, offers a pinch of rice at His feet. This sacred practice is carried out 108 times, accompanied by the chanting of the Ashtottara Namavali (108 names of Swami). It is followed by the chanting of the Veda Pushpanjali mantra and concludes with Mahamangala Aarti.

This divine tradition is observed across Sri Sathya Sai Educational Institutions as a spiritual invocation to mark the beginning of the academic year. It serves as a prayerful welcome for the newly joined batch of freshers, invoking Swami’s blessings for a year of learning, transformation, and divine guidance.